THE BRAND / HOW WE THINK PHILOSOPHY v1.0

Small patch.
Big difference.

One patch
+
One job
+
Done well
=
Big difference
01
THE STACK / WHY → WHAT → HOW

Everything we do reads down from one sentence.

  1. OUR WHY Taking care of yourself shouldn't be complicated.
  2. OUR MISSION Make everyday self-care simpler through practical, easy-to-use adhesive products.
  3. OUR POSITIONING The simple way to deal with pimples.
  4. THE MESSAGE Pimples happen. Keep going.
02
THE THREE PILLARS

Three tests. Every product has to pass all of them.

I

Simplicity

Easy to understand, easy to use.

Looks like
Clean, dry skin. Press the patch on. Get on with your day.
Rules out
Complicated routines. Unnecessary fuss.
In the box
One material, one size, two films: Day and Night.
II

Quality

Carefully selected and evaluated products.

Looks like
Patches compared side by side and tested for absorbency before we chose one.
Rules out
Guessing. Shipping anything that hasn't passed evaluation.
In the box
Medical-grade hydrocolloid. No acids, no fragrance, no added actives.
III

Value

More for your money without unnecessary markups.

Looks like
More patches per box at a more accessible price.
Rules out
Pricing an everyday problem like a luxury.
In the box
48 or 84 patches. 12 per sheet.
03
THE FILTER / HOW A PRODUCT GETS MADE

Nothing ships until it clears every gate.

  1. IDEAAn everyday problem
  2. GATE 1Is it easy to understand and use?No → back to the bench
  3. GATE 2Has it been carefully evaluated?No → back to the bench
  4. GATE 3Is it more for your money?No → back to the bench
  5. ALL YESIt ships as SKINPATCH
04
THE VOICE / HOW WE TALK

Friendly, practical, confident, approachable.

Friendly never clinical
Practical never complicated
Confident never hyped
Approachable never intimidating
WE SAY
  • “Just patch it.”
  • “Honest answer: mostly no.”
  • “We describe the film, never your skin.”
WE DON'T
  • Promise clear skin
  • Invent urgency or scarcity
  • Hide what a patch can't do
05
THE BIG PICTURE

Launching a pimple patch. Building far beyond pimples.

PHASE 3 · EVERYDAY SELF-CARE
PHASE 2 · ADHESIVE SELF-CARE
PHASE 1Pimple patchesYOU ARE HERE

First, become known for making pimple care simple. Then bring that same simplicity to other everyday self-care. The roadmap ↗

THE PROMISE

Our products may change. Our philosophy stays the same.

— Robert Nguyen & Joe Jitsukawa

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